In cross-border sourcing, matching Superbuy coupons with shipping strategiesSuperbuy's tools
The Coupon-Shipping Matrix Model
Building a dynamic spreadsheet model
- Shipping cost thresholds
- Coupon redemption patterns per customer tier
- Transport mode profit differentials (Priority vs. Econ)
Pro Tip:
European Market Success Case
When airfreight costs to Germany dropped 19% in Q2, our model automatically:
- Triggered "€200+ orders get €30 off" coupons
- Shifted CRM messages from sea to air shipping
- Adjusted in-app banners for users with past air shipping
Result:
Data-Driven Profit Levers
Strategy | Implementation | Profit Impact |
---|---|---|
Economic + 7% Coupon | For repeat buyers under €50 orders | 28% repeat rate increase |
Priority Line + No Coupon | Luxury goods (declared >€150) | 9% higher AOV |
Spreadsheet Build Guide
Step 1:Superbuy
Step 2:
=IF(AND(C2="EU",F2<155),"APPLY 30OFF",IF(F2>300,"FREEUPGRADE","BASE"))
Step 3: