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Boosting Resale Profits with Superbuy Spreadsheet: Coupon & Shipping Optimization

2025-05-30

In cross-border sourcing, matching Superbuy coupons with shipping strategiesSuperbuy's tools

The Coupon-Shipping Matrix Model

Building a dynamic spreadsheet model

  • Shipping cost thresholds
  • Coupon redemption patterns per customer tier
  • Transport mode profit differentials (Priority vs. Econ)

Pro Tip:

European Market Success Case

When airfreight costs to Germany dropped 19% in Q2, our model automatically:

  1. Triggered "€200+ orders get €30 off" coupons
  2. Shifted CRM messages from sea to air shipping
  3. Adjusted in-app banners for users with past air shipping

Result:

Data-Driven Profit Levers

Strategy Implementation Profit Impact
Economic + 7% Coupon For repeat buyers under €50 orders 28% repeat rate increase
Priority Line + No Coupon Luxury goods (declared >€150) 9% higher AOV

Spreadsheet Build Guide

Step 1:Superbuy

Step 2: =IF(AND(C2="EU",F2<155),"APPLY 30OFF",IF(F2>300,"FREEUPGRADE","BASE"))

Step 3:

By continuously refining your spreadsheet algorithm (we suggest bi-weekly), sourcing agents can achieve 3-8x ROI

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