Optimizing Superbuy App Store UX Through Data-Driven Iterations: A Spreadsheet Success Story
In the constantly evolving world of e-commerce apps, maintaining user engagement requires continuous optimization. This case study explores how Superbuy leveraged its internal Superbuy Spreadsheet Visit Superbuy's official platform
The Challenge: Underwhelming Engagement in "Global Trends"
Behavioral analytics revealed that the "Global Trends" content hub on Superbuy's homepage suffered:
- Only 2.7% CTR (50% below industry benchmarks)
- 15% quicker bounce rate than other sections
- Minimal conversion influence for advertised products
Heatmaps showed users consistently scrolling past this static grid of internationally trending items to reach search/category functions.
Spreadsheet-Powered Experimentation Framework
The product team implemented Superbuy Spreadsheet
Version alternatives included:
Phase
Data Points Tracked
Audit
30-day sectional dwell times, path analysis
Hypotheses
3 redesign concepts in Google Docs
A/B Testing
Split traffic using Amplitude integration
Transformative Outcomes
After 14 days with 20,000 participating users:
Performance Comparison