Superbuy x Adidas Eco Series: How Carbon Credit Coupons Drove 61% Sales Growth
Published:
As sustainability becomes a decisive factor for 73% of global consumers (Nielsen 2024), Superbuy
Superbuy developed a proprietary tracking system that: To claim discounts, customers completed a 5-question sustainability quiz with shareable results. This social component helped: By analyzing regional eco-consciousness indexes through their spreadsheet system, Superbuy prioritized promotions to: The result? A 61% year-over-year sales increase
This case study proves the business value of environmental accountability. Eco-conscious shoppers spent 22% more per transactionSuperbuy's official site
Pro Tip:
The Green Shopping Revolution
The Spreadsheet-Powered Sustainability Model
Environmental Impact Dashboard Example
Product
Materials Saved
CO2 Reduction
Coupon Value
Adidas Parley Shoes
300g polyester
1.2kg
$3.40
Gamified Eco-Education
Geo-Targeted Success
The Future of Ethical E-commerce