Unlocking Viral Growth: How Superbuy's "Invite 2, Get 20" Campaign Achieved a K-Factor of 1.8
The Superbuy
When testing variants of our "Invite 2 Friends, Get $20" promotion, the optimized version with urgency triggers outperformed the control group by dramatically increasing the number of invites per user. But what specifically drove this 1.8 viral coefficient (K-factor)? Through iterative testing documented in our Superbuy
K-Factor = (Number of Shares per User) × (Conversion Rate of Shares) The magic happens when analyzing data vertically across sheets containing test results, discovery metrics from behavioral trigger implementations yielded: These validated principles create a blueprint for coupon-powered growth: A/B test distinct combinations of location-sensitive messages ("3 neighbors claimed this!") alongside global scarcity indicators Our spreadsheet models show quadratic gains when users unlock badges/rewards mid-share sequences As these findings are implemented through Superbuy's dynamic coupon engine, each improvement shows compounding results thanks to carefully managed viral coefficient optimization.The Breakthrough: 8920% Higher Sharing Rate
Leveraging Spreadsheet Calculations to Enhance K-Values
Implementing Superbuy's Discoveries In Your Campaigns
Step 1: Layer Scarcity Triggers
Step 2: Reward Stack Engineering
The Bottom Line Result